The content platform, set-top boxes, and Internet-ready TVs expected to be called Google TV has not been confirmed.

Google, Intel, and Sony have reportedly joined forces to develop a content platform for television called Google TV.

According to The New York Times, the three companies are collaborating on the design of set-top boxes and Internet-ready TVs that will make Internet content easily available to consumers in their living rooms.

A Google spokesperson declined to comment, stating that the company does not comment on rumors or speculation.

The New York Times cites unnamed sources familiar with the Google TV project. Various jobs postings at the companies in question, such as one at Intel for a Senior Application Engineer who can "extend Intel IA computing power and IA ecosystem from PC screen to mobile screen and TV screen" appear to support the claims being reported.

Logitech, a maker of computer peripherals, has reportedly been asked to design a keyboard and other accessories.